"SSE Team...

....this is Control."

Let's Get Ready
for Launch!

Dear Jake/Gema/James,

Thank you so much for contacting Mission Control and for considering our proven team as your App Developers. 

We absolutely know there are a lot of choices in development, but as a UK-based developer since 2013 and with a number of global and small brands under our belt, we feel our irreverent and proactive approach to App development is a perfect match to be your development team for the Surplus Stock Exchange programme.

Following our discussions, your scoping document, and several internal brainstomring sessions, we have put together the following 'Topline Proposal' to allow us to set out a plan together - with individual Phases and sign off points - enabling us to create a truly iterative development process together. 

Having worked on a number of Marketplace. Client Management, and New Product Apps for the likes NHS, Mediacom, Bikeaway, Mars Wrigley and ClickBSL we feel we are ready to jump into this programme with both feet - hitting the ground running to create something very special for the new Surplus Stock Exchange product - a new destination and selling/buying paradigm for your target audience in the UK and beyond. 

The following document is our high-level proposal to allow us to agree an initial budget, showcase our passion and ideas, and provide you with further background on Mission Control, and enable us to reserve a development team for the comprehensive design and development of the Surplus Stock Exchange marketplace, front-end and back-end systems.

The Mission Control Development Approach for Surplus Stock Exchange

Key Phases 

Mission Control has had a long histyory of building new products and services from the ground up for major clients like Mars/Wrigley and a number of startups and medium-sized businesses. We believe in fast but iterative development. This means, we prefer to separate the final product into at least two digestible and crucially, validation-heavy phases. 

After reviewing the Surplus Stock Exchange concept, we feel there are two distinct phases we should address. Not only does this allow the product to reach a stable MVP level prior to the full back-end marketplace buildout, but allows us to pull in a full test group to provide feedback on the core features of the App and system, and empowers us to pivot to new features or elements that were previously not explored.

In essence, we don't like to scope a package we *feel* the end user wants, we prefer to develop a core feature set, test intensely, gain feedback, then 'harden' the solution for the final production-ready system and App. 

To that end, the following two-phase approach is proposed by Mission Control.

Phase One: MVP (Minimum Viable Product)

The crucial first phase of the Surplus Stock Exchange development programme will focus on building a strong and flexible marketplace and App core. This means that well over half of the critical features will be fully designed and developed during the 'MVP' phase, and more importantly, ensures we have a rock-solid foundation to expand, tweak, and update the marketplace well into the future.

The term 'Minimal Viable Product' can be misleading - as what we aim to build in this first phase is a truly comprehensive and fully functioning marketplace - but with a clear focus on foundation and core features as it's vision. We want the 'MVP' to not only be 'viable' - but be the platform from we which we quickly move to the second phase of development - creating a truly enterprise-grade back-end system, and additional features for users and Admins alike.

A few highlights and features we have scoped for the MVP-Phase are listed below:

Discovery Workshops & Statement of Work

The first kick-off workshops to be held immediately after an agreement to proceed, will include 1-2 workshops to tease out as many features, end user requirements, design recommendations, and phase and rollout timing projections. 

Following these first 2 'kick-off' Discovery Sessions (to be led by your Mission Control Project Manager), we will produce an expansive and detailed Statement of Work Document (SoW) which will further outline our approach, individual work packages and features (also know as 'tickets'), and agree a full timeline of delivery.

Needless to say, the first few workshops are absolutely PIVOTAL in defining our MVP system, and ensuring we build a flexible system for subsequent hardening phases moving forward. 

We also try and make these as fun and interactive as possible ;-)

App Design & Full UX Development

Following on our Discovery Sessions and some high-level wireframe scoping (further below) and some initial thinking by our UX Team work, Mission Control will work to finalise the design exploration and solidify that thinking into Pixel Perfect Designs for both the Mobile/Web Apps as well as the Admin Dashboard System.

This will begin with our initial Design/UX Workshop to be lead by our Senior Designer to help set the stage for the brand identity, logo, colours, and tone of voice. Some key deliverables during this tranche of work will include:

• Design 'Stretch' Workshops Led by Mission Control's Head of Design (2-3 Workshops Total)
• Initial App Wireframes and Brainstorm 'Sketches' of Design Direction
• Beta Wireframes w/ Internal & External Test Groups
• Initial Design Concept Review (2-3 Final Designs)
• Final Pixel Perfect Design Executions for all Platforms 

Core App Framework

Once the brand identity and pixel-perfect designs are agreed and built out, we will immediately begin to lay critical foundational code for both the Mobile Apps (iOS & Android) as well as a Web App component (PC browser-based) and the Admin Management System for the Surplus Stock Exchange (SSE) senior team.

Based on the outcome of our Discovery Sessions, the MIssion Control Dev Team will decide between a number of code approaches (including Flutter, Kotlin Multi-Platform, and direct native builds) to combine the best end-user experience with the most flexible and updateable back-end system for the SSE Team.

We have identified the following three 'pillars' for the Phase One MVP System:

• Mobile App Core for iOS and Android Phones & Tablets
• A PC-browser based Web App to complement the Mobile Apps for users accessing via PCs
• A full Admin and Back-End Management System for managing commerce, user interactions, and eventual advertising and sponsorships. 

Focusing on App features alone, we see the following elements as essential for the first Phase MVP release:

• User Onboarding/Sign Up Facility (Sellers & Buyers)
• App & Site Layout for Products/Navigation/Sectional Templates
• User & Seller Profile Development
• Product Listing Templates
• Product Categorisation Features (Domestic vs Non-Domestic Products)
• Localisation and Radius Buying Features
• Robust Search Facilities w/ Several 'Elastic' Components
• User Wishlist / Saved Products and Searches Section
• User Database & API Development for App>Server Communication
• Initial Web-based Admin Facility w/ Basic Features

Essentially, the MVP System will provide us a fully working App on multiple platforms with basic listing, search, basket management, and Profile enablement. This will not only set the scene for further features, but will give us an extremely competent system for testing, extracting feedback and opinions, and scoping an entirely expanded set of new features. The MVP will not be connecting to final payments systems, but will allow 'mock sandboxed payments' and also enable a smooth integration with final payment systems (as part of Phase Two).

Phase Two: Production-Ready Marketplace

Following the delivery fo the First Phase MVP, we will initiate a 2-3 Week 'Testing Pause' to send the App out to a number of Virtual Testing and Live Testing groups. It is at this time, we will work with the SSE Team to recruit real-world audience testers (perhaps via your existing standing in several Reddit Groups) to solicit real user feedback on the general layout, look and feel, and function of the MVP System.

We typically do not let this 'Testing Pause' stretch for longer than a few weeks, as momentum into the final Phase Two stage in important to keep in motion. Therfore, prior to formally kicking off Phase Two, we will provide a 'Phase Two Statement of Work' highlighting all features and 'tickets' we will aim to develop, and a final pricing and effort list of all new features, pivits, or tweaks we would like to make to the final production marketplace.

As mentioned, the Phase Two feature list will be extensively detailed in both Statement of Work, we forsee the following key elements as the basis for Phase Two hardening and production-prep exercises for the Surplus Stock Exchange marketplace:

• Profile/Buyer Messaging System
• Bundling of Products/Sales
• Boost Facility for Increasing Product Visibility
• Mean Pricing Figures for Listing Pages
• VAT / Non VAT Options for Lilstings
• Payment Integration (Stripe + PayPal + Klarna/Clearpay) for Product Payment
• CRM Integration with External CRM to be supplied by the SSE Team
• Financial Management & Linking for Sellers (withdrawal of funds, re-investing of fund balance, etc)
  
• Production-ready Backend System Rollout
• Expanded Admin Facility for SSE Team
  
• Advertising Engine Basic Integration (Ad Engine of Choice w/ Multiple Ad/Sponsorship locations in Apps and Web).

Please note - we can add in any number of additional features or expand on elements listed above. As mentioned above, we will create a 'Phase Two Statement of Work' once we near completion of the MVP.

Additional Thoughts & Features

The Mission Control Team will come to our Discovery and UX Workshops with a number of ideas and potential features, but we wanted to list a few items we feel may be excellent additions to the Surplus Stock Exchange Marketplace (to be realised either in the MVP or Phase Two (or future Phase) tranches of development.

• Authentication Services or Seller Authentication (with a specific icon or Avatar) to provide Additional Peace of Mind to Buyers
• Automated ID Upload & Verification Service for all New Sellers
• Fund Release or Escrow Process to Ensure Buyer Satisfaction Prior to Release of Funds
• Expansive Bundling & Volume Discount Opportunities for Sellers
• Buyer & Seller Rating System (with Tiers based on positive rating numbers)
• AI Chatbot to Ascertain Sizes/Needs/Recommend Products
• AI Condition Analysis (AI can easily rate product condition from photographs, etc)
• AI Listing Assistant for Description Summaries, Photos, etc.
• Expansive Notification & Alerting System (saved Searches, New Products, etc)
• Mobile Widgets for Sellers & Buyers for Watching Sales and Purchases Directly from Homescreen
• Advanced Advertising Support (A/B testing, In-house Ads, Seller-tailored Ads, etc)

FInally as discussed, the Surplus Stock Exchange in its first instance, should be a strong advertisement for established OEM Vendors to jump on board and offer their products - either via their own in-App Stores, or via an advertising/recommendation system. There are several options open to us for a full sales/recruitment process of OEM product merchants to join the SSE App in a number of ways.

The Mission Control Concept Vision

Time For the Fun Bit...🎉

We have always found proposals to be a bit 'boring' (for lack of a better word) - so beyond our words and written vision, we wanted to produce something the SSE Team can truly see and touch. To the end, our Design Team (led by Ollie and Matt) have put together a few static wireframes and very rough designs to help you see a bit more about what we're trying to achieve. 

High Level Wireframe Example

Turning our Epic Ideas into something we can see and interact with, the Mission Control Team has created a few initial concept wireframes alongside a built our design mockups. 

Our design process always begins with paper prototypes and a serious of brainstorm session to establish the order of content, the flow of information and feature options, and the presentation of interactive elements. As a representative look at the first Web wireframe we established to construct the upcoming Demo, please see below:

Design Concepts

In order to put a bit more 'colour' to the wireframes above, Matt has expanded the wireframes to show how this can potentially look and feel as a final App. Again, these are simply 'directional' concepts for the moment - and a full UX programme will be required to truly 'nail' a design, look and feel and direction for both the brand identity and the Apps themselves.

Regardless, we hope this gets the brainstorming going - and is a bit of fun to help kick this all off in the right direction!

The Mission Control Methodology & Team Structure

The Company

Mission Control was founded in 2013 in Bletchley Park near Milton Keynes.

Yes, THAT Bletchley Park!

We were fortunate to have offices in Block E - one of the historic sections used by GCHQ during the Second World War and from that office a new kind of Agency approach began. There are plenty of Web and App Developers in the UK - but we wanted to bring our heart and soul to the work we create. We have always been a 'boutique-sized' agency - but we have also always punched WAY above our weight. We like to think of ourselves as small, but perfectly formed. 

As a 13-Person Studio - with all UK-based Staff working in a hybrid fashion - we are lucky to have with us some of the best in the business - from our Designers to our Web & Mobile Developers and our wonderful Project Managers - we ensure everyone at Mission Control is a key part of the company.

With a proven record of Global Web and App Management programmes for Mars, Dictionary.com, Oxford University Press, The Financial Times and Mediacom to local UK-based award-winning Apps and solutions for The Art Fund, Positive Signs, Smart_R and the NHS - we bring a true passion for both technology and a desire to make things easier for the end users of our solutions. 

The trade and marketplace sector is a particular passion of ours - as we find real excitement and fulfilment in making Apps and new services that help connect niche buying and selling communities, and disrupting slower and less efficient ways of connecting buyers to extremely specific products and services. 

Today, in our new Studio in Northampton, we continue our 'codebreaking' roots - creating some extremely unique Apps for UK businesses including a real focus on digital marketplaces, eLearning, gamification, and self-management tools for the trade and health sector.

Beyond our new product ideation and enablement work, we have created, developed and managed some of the largest Websites and Apps in the world - including Dictionary.com's Lexico site, and over 20 global Dictionary sites for Oxford University Press. Using an ongoing toolset including Ruby on Rails and React - our Website and App development has seen exceptional usage - with over 20m users/minute on many of our Dictionary sites. 

But aside from the products we produce, we have a real energy and drive that we have never found in our previous positions.

Started and Founded in 2013 by Eddie Vassallo, a Mobile and Software Veteran of more than 25 years - having formally run all Global Mobile Initiatives for Discovery Channel, iXL, and weCOMM, the core of our focus is innovation - but innovation with REAL impact. There are a lot of development shops in the UK and Europe - and a TON of choice for companies looking for a solution like the SSE Marketplace. But when you choose Mission Control, you choose a team with a passion and a voice. We are loud. We are opinionated. We will push you and challenge you at every step of the development.

We will always be advocates for the end user of the SSE system - pushing us to test with real users from Alpha to Beta and pre-release stages. We aren't happy until THEY are happy. And together, we know we can create a very special and industry-disrupting experience for buyers and sellers of both Domestic and Non-Domestic surplus in the mechanical industry across the UK and beyond.

Your Development Team

When scoping and reviewing the SSE programme, your Development Team have all been involved.

From your Project Manager, Liz - to the Head of Design, Matt - we have come together to put our thoughts into this proposal and brainstorm the ideal project plan and timeline for delivery. 

At Mission Control - our team is all UK-based - and we love to meet in person - and truly want you to get to know us all. Your Lead team will comprise our Senior Leaders in each position all the while Account Managed and supported by CEO, Eddie Vassallo.

To be clear, this isn't just 'another proposal' or 'another project' for us. The SSE App & Marketplace is EXACTLY the kind of solution Mission Control has been designed to build - and we are thrilled at the chance to potentially make this solution a reality.

Agile Methodology Approach

Mission Control practices a comprehensive Agile Design, Development and Project Management methodology. Whilst we practice many of the standard elements of a typical Agile programme - we have adapted a number of elements to better suit client engagements, as Agile has classically been used by 'internal' development teams rather than 3rd party initiatives with vendors and suppliers.

To that end, we ensure we are well synced up with our clients in terms of User Stories - and work to perform a  number of validation steps prior to the kick-off of any Sprint - including proper Sprint Planning Session, Sizing Discussions, and requirements gathering that ensures every User Story is comprehensively scoped, identified for testing and acceptance criteria, and cover a broad range of use cases and outcomes.

Throughout the engagement the Mission Control Project Manager will run daily 'Standups' with the SSE Team, perform regular Sprint Retrospectives, and manage all progress and activity via our Basecamp board and Microsoft Teams system - ensuring all teams are tightly synced throughout the process.

Furthermore, we are happy to conform as closely as possible to YOUR internal project management or Agile methodology if that is preferred, and will ensure project kick-off begins with a full project plan, milestones map, and Basecamp setup briefing to make sure we hit the ground running.

MISSION CONTROL'S CORE STRENGTHS

At Mission Control, we have created a truly unique formula and offering - as we have pulled together a number of industry-leading data, UX, back-end and front-end Developers to provide a highly customised bespoke delivery process for our customers. We therefore wanted to outline a few of our core strengths:

Design/UX

Our design and UX Team have produced award-winning designs and UX systems for clients such as Global Radio, The Financial Times, and the NHS. We are very proud of our creative ability and have further designed and implemented a number of UX-specific solutions for our own products, including our Remarkable CMS which has been specifically designed for hierarchical data, and multiple levels of permissions.

Data optimisation and complex data management
We are used to dealing with large volumes of data, both structured and unstructured. We have experience of working with huge datasets that are hundreds of GBs large and have proven our ability to interpret complex data sets and content types for a number of our major clients. As content experts, we pride ourselves on truly understanding the complexities of each of our client's content and data structures - from Press Association and the NHS through to Global Radio and The Financial Times, we are adept at dealing with a broad range of content across a number of sources and areas.

Systems Integration

Mission Control also brings a vast amount of experience of deep API integrations, architecting secure, scalable and well connected cloud- based systems; and we have implemented micro-services architecture and serverless systems. As an example, the underlying Oxford University Press Dictionaries setup - with several Microsoft-centric integrations - was designed and managed fully by Mission Control - and we do the same for a number of clients including The Press Association and the NHS. We have also architected a number of cloud-based and fully secure systems for the likes of major advertising customers, startups, and system integrators.

Security Credentials

Holding ongoing MSAs with Oxford University and Wiley has involved deep security analysis by both companies. As outlined in the Security Section below, we hold sensitive data to an extremely high security standard. Our Cloud partners are vetted and regularly reviewed for compliance against a number of our internal standards - and we ensure regular review of our in-house security procedures on a quarterly basis. Put simply, our clients have demanded the highest level of data security of both theirs and their customers data and assets - and for over 12 years, we have never disappointed. 

It's Not All Serious

We hope you have read this far, and especially our serious side and core strengths. All that said, we are a fun bunch to work with (we promise) - and we like to get involved and learn about our end users and customers. It's not all serious all the time, and we feel it's extremely important to work with a team who honestly enjoys the work they do. A group who has fun and wants to get to know you as both a client and a team of people.

That's us.

That's Mission Control.

The Process & Timescales

As introduced in the 'Approach' Section above, we see the Surplus Stock Exchange development process divided into two distinct Phases.

For purposes of this topline proposal, we will focus primary on Phase One (MVP) which is the crucial first structural and scoping phase that will dictate the final production-ready system (i.e. Phase Two).

At the time of this proposal, we envision an 10-12 Week Phase One timeline - comprising a number of key initial workshops, full UX Design, and core functional features of all end user Apps (iOS/Android/Web).

The rough Phase One process is outlined below.

Weeks 1 - 2

Full Specification, Workshops & Statement of Work

As stated in the scoping above, we have left things slightly 'directional' on purpose. We firmly believe in face-to-face workshops and scoping to nail down every aspect of a build before we finalise a firm timeframe for delivery.

That said, we are extremely confident the 10-12 Week time-frame for the initial MVP System will be adequate to not only get us to a full MVP Version 1.0 stage - but to allow for a smooth transition to the final Phase of production work.

To that end, the first 2 weeks are absolutely critical.

We will not only kick-off the project, but we will hold up to 3 separate workshops with the SSE Team to explore every nook of the development, add in features we may not have yet considered, and collate an initial 1.0 Version Statement of Work we are all extremely excited to build.  

Week 3 - 5

UX & Pixel Perfect Designs

Once the Statement of Work is agreed for the initial Phase of the SSE Programme, we will beging User Experience (UX) exercises aimed and created a full digital identity (including final logos, colours, and tone of voice) for the Surplus Stock Exchange marketplace. 

Weeks 5 - 9

Alpha Development

Whilst some fo the initial code development will run in parallel with the UX tranche of work, weeks 5-9 will see intense development of all App elements - including iOS, Android, Web, and backend systems. 

This period will also see the comprehensive set up of user databases, API connections, and the Admin System to be used by the SSE Team to manage the system in future. 

From Week 6, the SSE Team will receive Weekly Interactive Demos of all work in progress so you can stay extremely close to all updates. This is an intense but EXCITING time. We may need to come up and take you out for Friday beers once or twice during these weeks to help us all unwind ;-)

Weeks 9 - 10

Beta Release & Testing

Things are getting serious now.

Once we have passed the Alpha release of our various App platforms (Mobile + Web), we will start on the final SSE 'Beta Phase' development, wrapping in some final features and connecting key communication pathways between the Apps and the backend systems. 

We will be in close touch over these few weeks with multiple Test releases per week until everything is absolutely perfect and running well.

Weeks 11 - 12

User Testing & Phase Two Planning

The final few weeks of the Beta Testing will be a period of bug fixing, and rapid releases - moving us closer to an MVP system which can quickly and easily be used by a number of testing sources to provide us valuable feedback and input to enable us to plan the final phase of development.

Once we have reached the final week (Week 12) of development, we will have a fully working MVP system of the Surplus Stock Exchange System ready to be used by test clients and the SSE Team in anger.

Security, Compliance & Accessibility

Our Commitment

After more than 12 years of  developing highly complex and secure integrations for a number of sensitive and highly secure agencies, public and government entities and private companies throughout the UK and abroad, Mission Control is absolutely committed to providing our customers the highest standard of data safety, government compliance and ongoing GDPR and data consulting.

GDPR Compliance Measures

Beginning with our GDPR compliance measures, Mission Control ensures all our clients understand the requirements and UI impact of adapting a new App or Website to the unique challenges of meeting  GDPR requirements.The first thing to consider is user consent, and preparing both the SSE Mobile Apps and Web App to provide informed user consent throughout the App. To that end, during our initial Design Workshops, we will ensure we are allotting time and design discussion to:

• Designing simple (and unobtrusive) cookie banners and App pop-ups to alter the user of the use of tracking and cookies with the App and Web App.
• The App will also contain a settings section with clear data control measures - this means a set of toggles the user can switch on/off to ensure they have full control over what data they provide and how it is shared.
• Apple in particular is very stringent about providing an easy way for users to delete any data collected via an iOS App, and we generally map this policy to all Apps we create - including Android and Web Apps. This means a single one-button deletion of personal data from any outside servers. Our goal is for this deletion and scrubbing of data to immediate on both the App and the back-end database we hold. 
• Finally, we believe simple switches and cookies do a bit of disservice to users - as they typically race past them and do not glean or fully understand where control of their data lies, and why it is important to have such controls with the Apps. We therefore make a clear goal during our initial scoping to set up a number of pop-ups and Web banners that fully inform the user why we collect data, what it is used for within the App, and where and how to control any data that is collected. At the end of the day, the user needs to be fully in control of his/her data. And we need to make that understood, clear, and concise. 

For Mission Control, GDPR compliance is not just a law and a requirement but a real right every user deserves - and we work hard to ensure we go above and beyond simple tick lists of compliance to create something truly useful to our end users.

Data Storage, Asset Management & Encryption

Clients like Oxford University Press, Wiley, and The Financial Times have taught us to develop an internal data structure and security process that we believe is second to none.

When it comes to hosting solutions for our clients, our data centres (whether bare metal or cloud-based) are always run within the UK. Therefore user data and the central serving mechanisms reside and remain within UK borders at all times. 

On occasion for clients we will expand hosting location throughout the EU and for our US-based clients, use East Coast U.S. data centres for cloud hosting - but in the majority of cases for our clients, hosting is always carried out by one of three key partners in the UK. We also offer bare metal and in-house hosting when required for even tighter security.

When it comes to protection of the assets themselves, we have included a few highlights of our methods and process below (and we are happy to include a full security addendum as a basis for our initial Statement of Work and agreement MSA). 

• All assets (source code, data, infrastructure, etc.) are stored in secure, access-controlled environments.
• We utilise encrypted storage solutions for all sensitive data—both at rest and in transit—using TLS 1.2+ and AES-256 encryption standards.
• Development and production environments are logically separated to minimise risk.

For former clients like Oxford University Press and Mediacom, penetration testing and vulnerability tests were critical to every day operation, confidence, and data sanity. To that end, in addition to third-party penetration testing of systems (which we book, manage and run on behalf of our clients) we perform a number of automated vulnerability scans

• Regular automated vulnerability scans are conducted across our codebase and infrastructure, using tools such as Snyk and OWASP ZAP.
• Penetration testing is performed during key phases of development and again prior to release, using both internal resources and third-party specialists.
• Continuous integration (CI) pipelines include static and dynamic code analysis to catch security flaws early.

• Server health monitoring is in place to proactively detect and respond to anomalies.

Again, we have extensive documentation on our hosting systems, resilience and business continuity procedures, internal access management and vetting procedures for any third-parties utilised in the project, which - given their depth (and frankly dull reading ;-) - can come in our security addendum.

But a few more key highlights as you consider our proposal: 

• We implement redundancy across critical infrastructure components to ensure uptime and continuity of service.
• Daily backups of all essential data are securely stored with automated recovery testing performed regularly.
• Our infrastructure providers all comply with ISO 27001, SOC 2, and other recognised security standards.
• A documented incident response plan is maintained and reviewed quarterly, including breach detection and response procedures aligned with GDPR.
• We apply the principle of least privilege (PoLP) and role-based access control (RBAC) across all systems and services.
• All internal access is secured using multi-factor authentication (MFA), and administrative access is tightly controlled and logged.
• Identity federation and secure SSO protocols (e.g., OAuth 2.0, OpenID Connect) are supported in the mobile application for client-side IAM integration.

Accessibility (This is Important!)

To us, Accessibility isn't just something to 'say' you do - but something that is truly core to what we believe, and a huge reason we have chosen to focus so highly on the health and self-management sector. At the end of the day, we want out Apps to work for everyone - and if we are designing a tool to help improve the lives of people living with certain conditions - then it absolutely MUST be designed with their challenges in mind.

YOUR INVESTMENT

Mission Control Pricing Approach

A word about our pricing below. As we typically finalise our pricing, User Stories, Epics, and final build outline during the Discovery Phase, collating everything into a detailed Statement of Work and final build summary, we are providing cost 'estimates' below to help in directional budget planning and to give the SSE Team a view into the general Mission Control pricing and effort costs. 

For reference, Mission Control works at a typical Man Day Rate of £800/Day (or more precisely, £800/Story Point). 'Story Points' are our in-house blended metric which roughly blends Man Days/Project Management/Testing/Rework effort into a single metric. Each User Story within each 'Epic' will be assigned a 'Story Point' total to help us scope and apply effort/magnitude to each User Story we develop.

All that said, we are including a more traditional 'project rate' below which we feel summarises and accurately depicts the level of effort/cost required to deliver the Phase One MVP App for the Surplus Stock Exchange (encompassing everything we have proposed in the above 'Approach' section).

Although we will obviously revise, detail, and outline each Story and work package in much more detail, we are very confident these estimates below will prove extremely accurate to the final calculated build cost.

Phase One 'Epic' Work Tranche Breakdown

Please note, the projections above for Phase One (MVP) are based on similar deployments and effort estimations produced by the Mission Control Team on previous programmes. Final work 'tickets' and Story Point ratings (i.e. effort for each work package) will be generated and provided in the Statement of Work Document to be agreed following Discovery Sessions and final MVP Components. For expanded illutration on the major tranches of work (i.e. 'Epics'), we have included a more detailed pricing worksheet below:

Ongoing Considerations

We believe in being as upfront and transparent on our managed systems hosting and support as possible.

Mission Control Support

At Mission Control, we try and be extremely flexible in the support systems and packages we offer, often designing very specific packages that suit both our clients needs and budget. 

To help get a feel for our ongoing support costs, we have included two very high level package costs (Silver and Gold) showcasing the difference between our 8/5 and 24/7 support packages. These costs and details are just highlights for the purposes of this initial 'range-based' proposal, and full support document will be provided listing escalation times, support touch-points, and guarantees. 

All support packages are of course optional - and we can provide Ad Hoc support for clients who prefer a more punctuated support process, or who prefer to take the systems and management in-house. 

Hosting System

As outlined in the Security segment above, we propose all UK-based hosting servers to be managed by the Mission Control WebOps Team - either as a UK-based cloud system, or bare metal (carrying a separate fee than that quoted to the right) as required by SSE. 

Our up-time SLA for all clients begins at a  99.96% system uptime guarantee - a metric we have never fallen below, and one we are happy to increase in SLAs as required. Alongside our hosting costs, a full and detailed disaster recovery, security, and access plan will be provided which has passed the strictest security and hosting requirements of global clients such as Dictionary.com, Oxford University Press and Mediacom. 

System & Hosting Costs

High Level Ongoing Monthly Support of Live Final System

Mission Control's Silver Support Highlights (projection)

➞  8/5 Live Support
➞  3 System Upgrades/Year
➞  Security Monitoring
➞  Ongoing Consulting
➞  Projection: £750/Month

Mission Control's Gold Support Highlights (projection)

➞  24/7 Live Support
➞  Dedicated Web Dashboard  
➞  Advanced Monitoring
➞  Bi-Weekly Reporting
➞  Projection: £1,200/Month

Backend System Hosting

➞  UK or EU-based, Fully Secure (Extensive SLA Included)
➞  Launch Projection: £750 - £1,000/Month Initial Projection
➞  Dynamic Scaling in Place (we grow with the Apps)

Here Is How It Works

The entire purpose of this project is to create a Surplus Stock Exchange Experience for Users that is exceptional and get it into the App Stores, exactly as you imagined. So, if your App doesn't get approved in the relevant App marketplace... then we continue work at no extra charge until it does...

YES. REALLY. 

We want you to be happy and will work tirelessly to make your App a success. We also offer free 60-Day free support once your app goes live to help tweak and fix any issues encountered by your first users. 

Pretty Good Right?

Let's Get Started

If you would like to join us and become a Mission Control client we would be absolutely humbled and delighted to have you. 

Next Steps

- Sign below by typing your name and clicking 'Sign Proposal'.

- We will arrange the initial workshop where we will gather all the details we need for the detailed specification and statement of work.

- We will email over your upfront invoice and will set up billing for your 20% initial project estimate fee.

- Your team will be immediately assembled and introduced on our first Project Kick-off Call. 

We Are Ready To Go, Are You?

Case Study | Mars/Wrigley

Client Needs

Mars Petcare (a subsidiary of Mars/Wrigley) required an entirely new product to be developed from the ground up to help Pet Owners to find their lost pets - anywhere throughout the world. The requirement was a mobile app (on both iOS and Android) with a wholly unique design, and an intricate and revolutionary new AI/Machine Learning system to help identify and match photos of lost pets. 

As experts in App Development and the emerging field of Artificial Intelligence, Mission Control relished the opportunity to take on this ground-breaking new product. 

Proposed Solution

Working closely with the Mars Team to conceptualise this new product, Mission Control developed the forPAWS platform with fully custom and proprietary Machine Learning and Advanced AI technology to recognise and match dog photos at a success rate of over 96% accuracy - meaning lost dogs can be quickly identified and returned to their humans faster than ever!  

In addition to the custom neural network back-end, advanced matching system and APIs, the Mission Control Design Team pioneered all design and branding elements of the new product as well as full front-end development of the Android and iOS Apps using one of our favourite new tools, Flutter.

With one of the most unique and accurate dog facial recognition systems on the market, the Mission Control-designed neural network matches dog photos with unparalleled accuracy, using up to 17 face markers per photo, quickly identifying over 130 breeds (with more coming every day), and employing adaptive colour recognition, meaning even lowlight and off-centre photos can be processed effectively.

Result

It took just12 weeks to get a working version live including all design, app development, and ai modelling - but the results were immediate; with thousands of dog owners signing up in the limited test period in just two global territories. 

The amazing speed and quality of the ground up design and app development has become a catalyst for an entirely new division within Mars Petcare, focusing on revolutionary new programmes for pet owners and Mission Control continues to collaborate on a number of new solutions from app development to AI to AR/VR opportunities. 

Case Study | Smart_R eLearning

Client Needs

Mission Control is enormously proud have recently announced the public launch of the Smart_R mobile app, now available on Android and iOS. Developed in close collaboration with the brilliant team at Smart_R, this App represents over six months of intensive design, development, and iteration by our team here at Mission Control.

Smart_R is an ambitious and innovative educational platform designed to revolutionise how students engage with learning. The App delivers smart, bite-sized micro-lessons, adaptive learning journeys, real-time progress tracking, and dynamic content – all wrapped in a beautifully intuitive mobile experience.

Proposed Solution

We knew that Smart_R needed something special to appeal to GCSE students. The App needed to be fun, enticing, and more than anything, it needed users to come back - and often.

To achieve this, Mission Control began work with the Smart_R Team by holding 4 Key Workshops to brainstorm design, features, and most importantly, to understand the habits and mindset of the users. Our Design Lead, Matt, took the Smart_R Team through a serious of exercises and brainstorms to arrive at a concept that combined the best and most addictive aspects of gaming - into a competitive and thoughtful learning experience.

The Smart_R loved the features, friendly icons, and approach of Apps like Duolingo - and you will see echoes of that approach throughout the final Apps. It wasn't enough to just look and feel enticing - the App needed to truly challenge its users to study, score higher, and retake quizzes to achieve higher positions on the dynamic leaderboard. In addition, users needed to find and challenge their friends on the platform. After all, there is no greater motivator than competing with a buddy!

Mission Control began development following the initial workshops - designing the Apps in Flutter to maximise flexibility and ensure both iOS and Android Apps were ready in time for GCSE study season. With the single codebase Flutter offers Smart_R - the Apps can continue to be tweaked and updated from a centralised codebase. Finally, Mission Control built out a full Web-based Admin system for members of the Smart_R Team to quickly and easily add new quizzes, subjects, and even features seamlessly without needed external development support. 

Result

This launch marks a major milestone in Smart_R’s mission to empower learners of all ages through mobile-first education. As the education space continues to evolve, the Smart_R app is setting a new standard for accessible, engaging, and effective digital learning tools.

In many ways, this is the most complex mobile application we’ve built to date. It brings together a wide range of advanced features — including gamified learning mechanics, competitive leaderboards, user profiles and friendship connections, and a sophisticated system of real-time alerts and notifications. The collaboration with Smart_R has been an exciting and rewarding challenge for our entire team.

Case Study | NHS Self Management Apps

Client Needs

Mission Control was approached by one of the NHS' Agencies of Record to develop a custom programme of Apps using Unified Development and our own content management system as a core and base.

Quickly, the NHS Condition App Programme was born - designed to provide up-to-the-minute health, tools, and advice for people suffering from a number of acute and chronic conditions - incouding HIV, Diabetes, Neonatal Care, Obesity, and Pregnancy.

This was the beginning of our journey into Self Management Apps - teaching us crucial information on how people living with various conditions interpret, digest, and interact with App-based content. As an example, we found embedded videos with various suggestions for exercise, activity, and even music was watched and consumed at much higher rates than text alone. Some of these videos were as follows:

Proposed Solution

Using the Mission Control Content Management System as a base for all content across a number of conditions, Mission Control designed a fully bespoke interface for NHS Editors to input content ranging from tips and advice, to highly complex exercise and lifestyle regimens and programmes - all managed in an easy-to-use Web interface. The result - over 8 condition apps running across both iOS and Android (as well as Web) taking in content from NHS Editors based throughout the UK.

Result

The multi-condition app approach was a resounding success for a number of NHS Trusts throughout London and UK. And the programme continues with Apps for 'Mum & Baby' and the 'Anthony Nolan' Trust - and will soon expand to a number of new Web sites and microsites, all focused on the needs of different individuals with different conditions.

We also continue to refine the Web interface for NHS Editors, providing them a number of new modules and tools to further enable them to make timely and intricate updates across a number of channels. 

Case Study | Mediacom

Client Needs

Mission Control has worked closely with Global Advertising Powerhouse Mediacom on a number of App programmes for their key client. Including Apps for Loyalty, Upsell, Impulse Shipping, and grocery commerce, Mission Control has led a number of key prototypes and App augmentations that helped Mediacom stay one step ahead of technology competition for their global clients.

Proposed Solution

Beginning with the Walmart Scan & Go Impulse purchase project, Mission Control worked closely with Mediacom to deliver a Unified App solution allowing online grocery shoppers to enact 'impulse purchases' when coming to collect their groceries. 

The prototype was a massive success and led Walmart to add the Mission Control functionality to its main App in many U.S. territories. 

Result

Following on the massive success to the Walmart Impulse Shopping experience, additional shopping programmes for Mediacom have included a Scan & Go App for Carrefour in France & Poland, and a number of additional eCommerce, fast checkout, and loyalty features. We continue to work closely with Mediacom on a number of their clients acting as Flutter and App Developer for any number of prototypes, MVPs, and live deployments for their key clients. 

Terms & Conditions

This Mobile Application Development Agreement (the “Agreement”) is entered into as of 16th February 2026, effective as of [EFFECTIVE DATE] (the “Effective Date”) by and between Mission Control HQ Limited, (the “Developer”), and Surplus Stock Exchange (SSE), a State of Incorporation Limited Liability Corporation (the “Company,” and together with the Developer, the “Parties”).

 
RECITALS

WHEREAS, the Developer is engaged in the business of developing and designing mobile application solutions; and

WHEREAS, the Company wishes to engage the Developer as an independent contractor for the Company to design and develop the Company’s mobile ordering system (the “Application”) on the terms and conditions set forth below; and

WHEREAS, the Developer wishes to develop the Application and agrees to do so under the terms and conditions of this Agreement; and

WHEREAS, each Party is duly authorised and capable of entering into this Agreement.

NOW, THEREFORE, in consideration of the above recitals and the mutual promises and benefits contained herein, the Parties hereby agree as follows:

1. PURPOSE

The Company hereby appoints and engages the Developer, and the Developer hereby accepts this appointment, to perform the services described above and to be further agreed in the upcoming Statement of Work Document and made a part hereof, in connection with the design and development of the Application (collectively, the “Services”).

2. COMPENSATION

The total compensation for the development of the Website shall be as set forth above and to be fully expanded in the upcoming Statement of Work Addendum. These payments shall be made in installments according to the schedule set above.

3. TERM

This Agreement shall become effective as of the Effective Date and, unless otherwise terminated per the provisions of Section 4 of this Agreement, will continue until the Services have been satisfactorily completed and the Developer has been paid in full for such Services (the “Term”) [or on the expiration of the Warranty Period as defined in subsection 9(a) of this Agreement.].

4. TERMINATION

(a) Types of Termination. This Agreement may be terminated:

By either Party on the provision of seven (7) days written notice to the other Party.

By either Party for a material breach of any provision of this Agreement by the other Party, if the other Party’s material breach is not cured within three (3) days of receipt of written notice thereof. This shall include any delays to the timeline specified.

By the Company at any time and without prior notice, if the Developer is convicted of any crime or offence, fails or refuses to comply with the written policies or reasonable directives of the Company, or is guilty of serious misconduct in connection with performance under this Agreement.

(b) Responsibilities after Termination. Following the termination of this Agreement for any reason, the Company shall promptly pay the Developer according to the terms for Services rendered before the effective date of the termination (the “Termination Date”). The Developer acknowledges and agrees that no other compensation, of any nature or type, shall be payable hereunder following the termination of this Agreement. All intellectual property developed under this Agreement before the Termination Date shall be delivered to the Company within one day of the Termination Date.

5. RESPONSIBILITIES

(a) Of the Developer. The Developer agrees to do each of the following:

Create the Application System as detailed above and in the upcoming Statement of Work Addendum to this Agreement, and extend its best efforts to ensure that the design and functionality of the Application System meet the Company’s specifications.

Devote as much productive time, energy, and ability to the performance of its duties hereunder as may be necessary to provide the required Services in a timely and productive manner and to the timeframe specified.

Perform the Services in a workmanlike manner and with professional diligence and skill, as a fully-trained, skilled, competent, and experienced personnel.

On completion of the Application System, assist the Company in the installation of the Application System to its final location, which assistance will include helping the Company with its upload of the finished files to the Company’s selected Web-hosting company and submitting for approval on the Apple Store.

Provide all files and code to the Company.

Provide Services and an Application System that is satisfactory and acceptable to the Company and substantially free of defects.

Communicate with the Company regarding progress it has made concerning the milestones listed in performing the Services upon an agreeable time each week.

(b) Of the Company. The Company agrees to do each of the following:

Engage the Developer as the creator of its Application System as further detailed.

Provide all assistance and cooperation to the Developer to complete the Application System timely and efficiently.

Provide initial information, and supply all content for the Application System.

6. SUPPORT PERIOD

The Developer agrees to provide continued support for the Application System for 60 days after the Mobile & Web Apps have been launched and/or live on the Apple/Google Stores (the “Support Period”). The Support Period shall refer to any bugs or issues relating to the features specified, and not to create new functionality for the Application System. This support will be provided to the Company at no additional cost.

7.  CONFIDENTIAL INFORMATION

The Developer agrees, during the Term and thereafter, to hold in strictest confidence, and not to use, except for the benefit of the Company, or to disclose to any person, firm, or corporation without the prior written authorisation of the Company, any Confidential Information of the Company. “Confidential Information” means any of the Company’s proprietary information, technical data, trade secrets, or know-how, including, but not limited to, business plans, research, product plans, products, services, customer lists, markets, software, developments, inventions, processes, formulas, technology, designs, drawings, engineering, hardware configuration information, marketing, finances, or other business information disclosed to the Developer by the Company either directly or indirectly.

8. PARTIES’ REPRESENTATIONS AND WARRANTIES

(a) The Parties each represent and warrant as follows:

Each Party has full power, authority, and right to perform its obligations under the Agreement.

This Agreement is a legal, valid, and binding obligation of each Party, enforceable against it per its terms (except as may be limited by bankruptcy, insolvency, moratorium, or similar laws affecting creditors’ rights generally and equitable remedies).

Entering into this Agreement will not violate the charter or bylaws of either Party or any material contract to which that Party is also a party.

(b) The Developer hereby represents and warrants as follows:

The Developer has the right to control and direct the means, details, manner, and method by which the Services required by this Agreement will be performed.

The Developer has the experience and ability to perform the Services required by this Agreement.

The Developer has the right to perform the Services required by this Agreement at any place or location, and at such times as the Developer shall determine.

The Services shall be performed per and shall not violate any applicable laws, rules, or regulations, and the Developer shall obtain all permits or permissions required to comply with such laws, rules, or regulations.

The Services required by this Agreement shall be performed by the Developer, and the Company shall not be required to hire, supervise, or pay any assistants to help the Developer perform such services.

The Developer is responsible for paying all ordinary and necessary expenses of itself or its staff.

(c) The Company hereby represents and warrants as follows:

The Company will make timely payments of amounts earned by the Developer under this Agreement and as detailed.

The Company shall notify the Developer of any changes to its procedures affecting the Developer’s obligations under this Agreement at least three days before implementing such changes.

The Company shall provide such other assistance to the Developer as it deems reasonable and appropriate.

9. WEBSITE REPRESENTATIONS AND WARRANTIES

(a) Performance. The Developer hereby warrants and represents that for a period of 60 days following delivery of the Application System to the Company according to the “Support Period”, the Website will be free from programming errors and defects in workmanship and materials, and will conform to the specifications. If programming errors or other defects are discovered during the Support Period, the Developer shall promptly remedy those errors or defects at its own expense.

(b) No Disablement. The Developer hereby warrants and represents that the Application System, when delivered or accessed by the Company, will be free from material defects, and from viruses, logic locks, and other disabling devices or codes, and in particular will not contain any virus, Trojan horse, worm, drop-dead devices, trap doors, time bombs, or other software routines or another hardware component that could permit unauthorised access, disable, erase, or otherwise harm the Application System or any software, hardware, or data, cause the Application System or any software or hardware to perform any functions other than those specified in this Agreement, halt, disrupt, or degrade the operation of the Application System or any software or hardware, or perform any other such actions.

10. TIMING AND DELAYS

The Developer recognises and agrees that failure to deliver the Website per the delivery schedule detailed in this Agreement will result in expense and damage to the Company. The Developer shall inform the Company immediately of any anticipated delays in the delivery schedule and of any remedial actions being taken to ensure completion of the Application System according to such schedule. If a delivery date is missed, the Company may, in its sole discretion, declare such delay a material breach of the Agreement under subsection 4(a) and pursue all of its legal and equitable remedies. The Company may not declare a breach, and the Developer cannot be held in breach of this Agreement, of this section if such delay is caused by an action or failure of action of the Company. In such a case, the Developer will provide the Company with written notice of the delay, and work on the Application System will work until the reason for the delay has been resolved by the Company and written notice of that resolution has been provided to the Developer.

11. NATURE OF RELATIONSHIP

(a) Independent Contractor Status. The Developer agrees to perform the Services hereunder solely as an independent contractor. The Parties agree that nothing in this Agreement shall be construed as creating a joint venture, partnership, franchise, agency, employer/employee, or similar relationship between the Parties, or as authorising either Party to act as the agent of the other. The Developer is and will remain an independent contractor in its relationship to the Company. The Company shall not be responsible for withholding taxes concerning the Developer’s compensation hereunder. The Developer shall have no claim against the Company hereunder or otherwise for vacation pay, sick leave, retirement benefits, social security, worker’s compensation, health or disability benefits, unemployment insurance benefits, or employee benefits of any kind. Nothing in this Agreement shall create any obligation between either Party and a third party.

(b) Indemnification of Company by Developer. The Company has entered into this Agreement in reliance on information provided by the Developer, including the Developer’s express representation that it is an independent contractor and in compliance with all applicable laws related to work as an independent contractor. If any regulatory body or court of competent jurisdiction finds that the Developer is not an independent contractor and/or is not in compliance with applicable laws related to work as an independent contractor, based on the Developer’s own actions, the Developer shall assume full responsibility and liability for all taxes, assessments, and penalties imposed against the Developer and/or the Company resulting from such contrary interpretation, including but not limited to taxes, assessments, and penalties that would have been deducted from the Developer’s earnings had the Developer been on the Company’s payroll and employed as an employee of the Company.

12. WORK FOR HIRE                                                

(a) Work for Hire. The Developer expressly acknowledges and agrees that any all proprietary materials prepared by the Developer under this Agreement shall be considered “works for hire” and the exclusive property of the Company unless otherwise specified. These items shall include, but shall not be limited to, any deliverables resulting from the Developer’s Services or contemplated by this Agreement, all tangible results, and proceeds of the Services, works in progress, records, diagrams, notes, drawings, specifications, schematics, documents, designs, improvements, inventions, discoveries, developments, trademarks, trade secrets, customer lists, databases, software, programs, middleware, applications, and solutions conceived, made, or discovered by the Developer, solely or in collaboration with others, during the Term of this Agreement relating in any manner to the Developer’s Services.

(b) Additional Action to Assign Interest. To the extent such work may not be deemed a “work for hire” under applicable law, the Developer hereby assigns to the Company all of its right, title, and interest in and to such work. The Developer shall execute and deliver to the Company any instruments of transfer and take such other action that the Company may reasonably request, including, without limitation, executing and filing, at the Company’s expense, copyright applications, assignments, and other documents required for the protection of the Company’s rights to such materials.

(c) Notice of Incorporation of Existing Work. If the Developer intends to integrate or incorporate any work that it previously created into any work product to be created in furtherance of its performance of the Services, the Developer must obtain the Company’s prior written approval of such integration or incorporation. If the Company, in its reasonable discretion, consents, the Company is hereby granted an exclusive, worldwide, royalty-free, perpetual, irrevocable license to use, distribute, modify, publish, and otherwise exploit the incorporated items in connection with the work product developed for the Company.

13. NO CONFLICT OF INTEREST; OTHER ACTIVITIES

The Developer hereby warrants to the Company that, to the best of its knowledge, it is not currently obliged under any existing contract or other duty that conflicts with or is inconsistent with this Agreement. During the Term, the Developer is free to engage in other development activities; provided, however, the Developer shall not accept work, enter into contracts, or accept obligations inconsistent or incompatible with the Developer’s obligations or the scope of Services to be rendered for the Company under this Agreement.

14. RETURN OF PROPERTY

Within three (3) days of the termination of this Agreement, whether by expiration or otherwise, the Developer agrees to return to the Company all Company products, samples, models, or other property and all documents, retaining no copies or notes, relating to the Company’s business including, but not limited to, reports, abstracts, lists, correspondence, information, computer files, computer disks, and all other materials and all copies of such material obtained by the Developer during and in connection with its representation of the Company. All files, records, documents, blueprints, specifications, information, letters, notes, media lists, original artwork/creative, notebooks, and similar items relating to the Company’s business, whether prepared by the Developer or otherwise coming into its possession, shall remain the Company’s exclusive property.

15.  INDEMNIFICATION

(a) Of Company by Developer. The Developer shall indemnify and hold harmless the Company and its officers, members, managers, employees, agents, contractors, sublicensees, affiliates, subsidiaries, successors and assigns from and against any damages, liabilities, costs, expenses, claims, and/or judgments, including, without limitation, reasonable attorneys’ fees and disbursements (collectively, the “Claims”) that any of them may suffer from or incur and that arise or result primarily from (i) any gross negligence or willful misconduct of the Developer arising from or connected with the Developer’s carrying out of its duties under this Agreement, or (ii) the Developer’s breach of any of its obligations, agreements, or duties under this Agreement.

(b) Of Developer by Company. The Company shall indemnify and hold harmless the Developer from and against all Claims that it may suffer from or incur and that arise or result primarily from (i) the Company’s operation of its business, (ii) the Company’s breach or alleged breach of, or its failure or alleged failure to perform under, any agreement to which it is a party, or (iii) the Company’s breach of any of its obligations, agreements, or duties under this Agreement; provided, however, none of the foregoing results from or arising out of the actions or inactions of the Developer.

16. INTELLECTUAL PROPERTY

(a) No Intellectual Property Infringement by Developer. The Developer hereby represents and warrants that the use and proposed use of the Website by the Company or any third party does not and shall not infringe, and the Developer has not received any notice, complaint, threat, or claim alleging infringement of, any trademark, copyright, patent, trade secrets, industrial design, or other rights of any third party in the Website, and the use of the Website will not include any activity that may constitute “passing off.” To the extent the Website infringes on the rights of any such third party, the Developer shall obtain a license or consent from such third party permitting the use of the Website.

(b) No Intellectual Property Infringement by Company. The Company represents to the Developer and unconditionally guarantees that any elements of text, graphics, photos, designs, trademarks, or other artwork furnished to the Developer for inclusion in the Website are owned by the Company, or that the Company has permission from the rightful owner to use each of these elements, and will hold harmless, protect, indemnify, and defend the Developer and its subcontractors from any liability (including attorneys’ fees and court costs), including any claim or suit, threatened or actual, arising from the use of such elements furnished by the Company.

(c) Continuing Ownership of Existing Trademarks. The Developer recognizes the Company’s right, title, and interest in and to all service marks, trademarks, and trade names used by the Company and agrees not to engage in any activities or commit any acts, directly or indirectly, that may contest, dispute, or otherwise impair the Company’s right, title, and interest therein, nor shall the Developer cause diminishment of value of said trademarks or trade names through any act or representation. The Developer shall not apply for, acquire, or claim any right, title, or interest in or to any such service marks, trademarks, or trade names, or others that may be confusingly similar to any of them, through advertising or otherwise. Effective as of the termination of this Agreement, the Developer shall cease to use all of the Company’s trademarks, marks, and trade names.

17. AMENDMENTS

No amendment, change, or modification of this Agreement shall be valid unless in writing and signed by both Parties.

18. ASSIGNMENT

The Company may assign this Agreement freely, in whole or in part. The Developer may not, without the written consent of the Company, assign, subcontract, or delegate its obligations under this Agreement, except that the Developer may transfer the right to receive any amounts that may be payable to it for its Services under this Agreement, which transfer will be effective only after receipt by the Company of written notice of such assignment or transfer.

19. SUCCESSORS AND ASSIGNS

All references in this Agreement to the Parties shall be deemed to include, as applicable, a reference to their respective successors and assigns. The provisions of this Agreement shall be binding on and shall inure to the benefit of the successors and assigns of the Parties. 

20. FORCE MAJEURE

A Party shall be not be considered in breach of or in default under this Agreement on account of, and shall not be liable to the other Party for, any delay or failure to perform its obligations hereunder because of fire, earthquake, flood, explosion, strike, riot, war, terrorism, or similar event beyond that Party’s reasonable control (each a “Force Majeure Event”); provided, however, if a Force Majeure Event occurs, the affected Party shall, as soon as practicable:

(a) notify the other Party of the Force Majeure Event and its impact on performance under this Agreement; and

(b) use reasonable efforts to resolve any issues resulting from the Force Majeure Event and perform its obligations hereunder.  

21.  NO IMPLIED WAIVER

The failure of either Party to insist on strict performance of any covenant or obligation under this Agreement, regardless of the length of time for which such failure continues, shall not be deemed a waiver of such Party's right to demand strict compliance in the future. No consent or waiver, express or implied, to or of any breach or default in the performance of any obligation under this Agreement shall constitute a consent or waiver to or of any other breach or default in the performance of the same or any other obligation.

22. NOTICE

Any notice or other communication provided for herein or given hereunder to a Party hereto shall be in writing and shall be given in person, by overnight courier, or by mail (registered or certified mail, postage prepaid, return receipt requested) to the respective Parties as follows:

If to the Company:

[Address]

If to the Developer:

[Address]

23.  GOVERNING LAW.

This Agreement shall be governed by the laws of [LEGAL JURISDICTION]. If litigation results from or arises out of this Agreement or the performance thereof, the Parties agree to reimburse the prevailing Party’s reasonable attorneys’ fees, court costs, and all other expenses, whether or not taxable by the court as costs, in addition to any other relief to which the prevailing Party may be entitled. 

24. COUNTERPARTS/ELECTRONIC SIGNATURES

This Agreement may be executed in one or more counterparts, each of which shall be deemed an original but all of which shall constitute the same instrument.  For purposes of this Agreement, the use of a facsimile, e-mail, or other electronic media shall have the same force and effect as an original signature.

25. SEVERABILITY

Whenever possible, each provision of this Agreement will be interpreted in such manner as to be effective and valid under applicable law, but if any provision of this Agreement is held to be invalid, illegal, or unenforceable in any respect under any applicable law or rule in any jurisdiction, such invalidity, illegality, or unenforceability will not affect any other provision or any other jurisdiction, but this Agreement will be reformed, construed, and enforced in such jurisdiction as if such invalid, illegal, or unenforceable provisions had never been contained herein.

26.  ENTIRE AGREEMENT

This Agreement constitutes the final, complete, and exclusive statement of the agreement of the Parties concerning the subject matter hereof, and supersedes any other prior and contemporaneous agreements and understandings, both written and oral, between the Parties.

27.  HEADINGS

Headings used in this Agreement are provided for convenience only and shall not be used to construe meaning or intent.

IN WITNESS WHEREOF, the Parties have executed this Agreement as of the date first above written.